Many world-changing technologies are lying in drawers of professors, scientists and R&D departments. These ideas lack the commercial traction that triggers their wider investment, adoption and refinement.
Gaining commercial traction of new technology is a key challenge for startups and established companies alike. It is difficult to sell a new technology (internally and externally) when there are many long-developed, widely adopted and cheap competitors in the market.
We focus on this essential facet of technology: early commercialization, early traction.